Build Your Brand: Office Relocation and Expansion

There can be a great deal of stress involved in moving and expanding your executive office rental. This is especially true if you’re planning on taking a lot of supplies and employees with you. Expanding and moving your business can be very rewarding. You are starting a new chapter and it can even boost your employee morale. Sometimes, companies need a positive change of pace and scenery to implement and instill strong corporate values within their work culture. If you are thinking of moving and/or expanding your business to a new location, you should be excited, but also realistic.

There are two main factors to consider before expanding and moving your business. Budget and brand.

With regards to your budget, you must ask yourself serious questions and plan according to reality. Determine what your business can afford in terms of moving services. Will you pack for yourself or opt to have the moving company pack for you? Is there a cost savings for buying packing supplies yourself vs. purchasing them from the moving company? Avoid “downtime” costs. Try and complete the move over one business day or the weekend. Consider using virtual office services to cover phone calls, mail and clients while you focus on moving.

Moving or expanding your office to a new location will make it a lot more convenient for both your employees and clients to access you and your business services any time they want. Always take into consideration the fact that not everyone lives in the same area or has access to a vehicle of their own. Some people might have to take public transit or a taxi to get to work, so no matter where your office is located, you’re not going to be able to please everyone. Having your brand presence in a new location will create new opportunities for all areas of your business functionality including expanding your client base. Keep an open mind and positive attitude.

You can’t hide in your office behind your computer and expect to build a personal brand. You need to get out and make yourself visible and accessible. Attend industry conferences and networking meetups even if it’s just to socialize and meet people in the community. Make your social media profiles open to the public and allow incoming messages. Interact with your followers and reach out to follow local community businesses and prominent people from the area. The more visible and accessible you make yourself, the stronger your personal brand and the more you drive yourself towards success.

Need office space in Raleigh, NC?

 

Glen Rostie July 19th, 2017

Posted In: Executive Office Space, office space, Virtual Office

Tags: business brand, business expansion, entrepreneur, Executive Office Space, small business, virtual office